Using customer grades to define valuable customer behavior

Customer grading is one customer analysis that Repeat Customer Insights includes in its suite.

This is where each customer is graded with a letter grade based on their behavior:

The benefit of this grading over something like RFM is how simple it is to understand. Only five segments. Customers gradually improve from F to A with good behavior. They decay from A to F with bad or no behavior.

It's also easy to compare customers against each other. An A customer is objectively better than a B customer.

Eric Davis

Measure your customer loyalty

Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.

Learn more

Topics: Customer grading Customer segmenting

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