Using customer grades to define valuable customer behavior

Customer grading is one customer analysis that Repeat Customer Insights includes in its suite.

This is where each customer is graded with a letter grade based on their behavior:

The benefit of this grading over something like RFM is how simple it is to understand. Only five segments. Customers gradually improve from F to A with good behavior. They decay from A to F with bad or no behavior.

It's also easy to compare customers against each other. An A customer is objectively better than a B customer.

Eric Davis

Repeat Customer Insights icon

Find patterns in customer behavior

You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.

Install Repeat Customer Insights for Shopify

Topics: Customer grading Customer segmenting

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