The day that has been clawing at Black Friday's records and make-or-breaking ecommerce stores for decades.
It's going to be interesting to hear how the day ends for Shopify and ecommerce as a whole. Has the COVID bump been eroded? Will ecommerce be holding its growth? Will the giant stores be gobbling up even more market share?
Important questions to consider, but not today. Today is all about working the plan you've built over the past few months.
Put offers in front of potential customers (and repeat customers).
Offer incentives for them to buy.
Fulfill and ship their orders.
Rinse and repeat.
Good luck today.
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.