Don't try to fix situations

Sometimes things are just out of your control.

Order shipment lost.

Economy crashed.

Email never sent out.

The list goes on.

Perhaps you could have prevented it but sometimes there isn't anything you can do except cope with the consequences.

There are problems, which have a solution. Even seemingly impossible solutions count.

There are situations, which have no solution. Only coping.

It can be hard work to figure out which of the two is this big hairy beast that's staring you down today. Even harder work to admit there is no solution.

Don't waste time trying to fix situations.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more