With the busy season coming up for most Shopify stores, now is the time to stabilize your store and get everything running smoothly.
One important step is to make sure you have a backup of your Shopify theme. You can use an app for that but even if you do, make sure to download a manual backup from Shopify just-in-case.
Having a recent backup can help you recover your store if something goes sideways. This is especially important during the holiday season where every hour counts.
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.