With the busy season coming up for most Shopify stores, now is the time to stabilize your store and get everything running smoothly.
One important step is to make sure you have a backup of your Shopify theme. You can use an app for that but even if you do, make sure to download a manual backup from Shopify just-in-case.
Having a recent backup can help you recover your store if something goes sideways. This is especially important during the holiday season where every hour counts.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.