How you handle new customers during the next couple of months can have a dramatic impact on next year's revenue.
Often you'll pick up new customers during the winter holiday months, only to have them never come back again.
Some will be gift buyers.
Some will be deal hunters.
Some will be buying for themselves.
All of them have the potential to become repeat customers.
This requires a quality product, a good buying experience, and solid post-purchase communication. Do all three of those "right" and you can convert these one-time shoppers into repeat buyers come next year.
Improvements to any of those three areas will improve the rate customers buy again (the Repeat Purchase Rate as measured by Repeat Customer Insights). Even tiny improvements like removing friction and distractions from the product page can end up helping out.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.