Manage holiday customers properly so they become repeat customers next year

How you handle new customers during the next couple of months can have a dramatic impact on next year's revenue.

Often you'll pick up new customers during the winter holiday months, only to have them never come back again.

Some will be gift buyers.

Some will be deal hunters.

Some will be buying for themselves.

All of them have the potential to become repeat customers.

This requires a quality product, a good buying experience, and solid post-purchase communication. Do all three of those "right" and you can convert these one-time shoppers into repeat buyers come next year.

Improvements to any of those three areas will improve the rate customers buy again (the Repeat Purchase Rate as measured by Repeat Customer Insights). Even tiny improvements like removing friction and distractions from the product page can end up helping out.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more

Topics: Holiday marketing Repeat customers

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.