Next week is Halloween. The time of spooky dad-jokes and one of the last holidays before the big Black Friday season.
This week and weekend would be a good time to test out any complex Black Friday promotions to make sure they work as expected. Make sure your marketing automation sends the right people the right campaigns, check that Flow is updating checkouts correctly, and landing pages are getting the attribution collected.
You don't need to use the same Black Friday incentives and amounts (though you could). Instead use this as a trial run or dress rehearsal of your setup so you can work out any kinks before the big days.
Eric Davis
Get a complete view of your customer behavior
The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.