This season your Shopify store might have more new visitors on it than usual. These are people driven by wishlists and gift-giving for their friends and family.
That means it's important to make your navigation easy for the newbies. They won't tolerate much friction or getting lost, they'll just go to the next gift idea.
Make sure your homepage is easy to navigate and your popular gift products are front and center (or highlight your gift collections).
Your regular customers will still be able to find their way around, especially if you're emailing them direct links to specific products.
Eric Davis
Measure your customer loyalty
Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.