While in Las Vegas I noticed how many different games and slot machines there were.
There's a huge variety ranging from current movies, classic themes like westerns, all the way to obscure genres like 90s TV shows.
There was quite literally a game for everyone.
A friend of mine joked that soon all of the games will be played on a large flat-screen monitor. Each one will automatically switch to your favorite game when you walk up. (Probably powered by your Facebook account data)
While in Vegas this is scary and unsettling, it makes sense in your Shopify store.
All of these Vegas concepts are included inside personalization. Though it's much easier to personalize web content than physical casino hardware.
But before you can personalize anything, you need to watch your customer behavior. Repeat Customer Insights can help you analyze repeat customer behavior.
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.