One common question I get about Search Console is, how to tell how many pages should be indexed.
For Shopify stores a quick rule of thumb is to add:
- number of products (not variants, just products)
- number of collections
- number of blog posts
- number of pages
Add all of those and you'll get close to the total number page pages in your Shopify store. I like to then add 20% and subtract 20% to account for all of the miscellaneous pages from Shopify and general indexing delays other miscellaneous stuff.
For example, one store has:
- 153 products
- 3 collections
- 3 blog posts
- 2 pages
For a total of 161 pages, which becomes 129-193 pages when you add 20% and subtract 20%.
Looking in Search Console for this store, I see there are 138 pages indexed. Well within the range. Especially since this store is newer and there's a general upward trend for it in Search Console.
Though I can't promise any results with it, after seeing the additional traffic and sales some customers are getting, installing JSON-LD for SEO might be one of the highest ROI decisions you make today.