Now that the last week of December has started, most ecommerce stores are starting to shift back to regular mode.
Returns and exchanges will be the focus for the coming month but the big sales season is wrapping up.
That said, there's still the potential for a final bit of holiday shopping. Some winter holidays are still going and there's always self-gifters who might be buying.
This time is also good to start analyzing how your season and year performed. You can compare how holiday customers performed in prior years with Repeat Customer Insights Cohort Report.
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.