The recent weather's been pleasant so I've been starting to get the garden ready for spring.
Planting plans made.
Trellises built.
Beds leveled.
Etc, etc...
Last year at this time the ground was covered with snow so my prep work was delayed for awhile. This year has been much more mild. Chilly but not much snow.
It's important to compare how your Shopify store performs across years. When you compare this year to last year at this time, you might notice growth trends or order significant changes that aren't visible in regular, annual metrics. There could be opportunities lurking (or warning signs).
A few of the automated insights in Repeat Customer Insights will check how the current year compares to last year for you. It's an easy task for a computer to notice the changes.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.