The Guidance section of Repeat Customer Insights lists common objectives Shopify stores might have for an analytical app and provides advice on them. It acts as an index or table of contents for the app.
Using it you can quickly find a problem you've noticed in your store and what reports might have an answer for you.
For example if you're trying to figure out how your customer base has changed over the past year, it'll recommend using the Customer Grid and the historic views.
It's the best place to start with if you're unsure where to go next or when you're looking for new optimizations.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.