Happy June 4th

Happy June 4th!

Oh wait…

Wrong month.

Now and then you’re going to make an accident with your marketing. You’ll get a holiday wrong, send the wrong code, or just make some silly mistake.

That’s okay.

You might need to resend an email and apologize. You might need to make fun of yourself. Or you might own the mistake and start to celebrate June 4th every year.

Turning it into a happy accident can help your customers connect to the people behind your business. Sony, Apple, and Amazon don’t make mistakes, they make “sorry for the inconveniences.” Make yourself stand apart from them and that can foster brand loyalty.

If you’re having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that’s happening. Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

Eric Davis

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