Missing shipping info can mess with your customer metrics

I've been ordering from a bunch of stores recently and one thing that keeps happening is missing shipping information.

Some mention it right upfront, usually on the product page or on a dedicated shipping page.

But others hide it until checkout, one was even on the very last step with the payment details. That means a lot of abandoned carts from John Doe at example.com while I'm browsing.

Such a simple thing ("show shipping rates on a page") can be responsible for changing behavior and messing with a lot of metrics. Plus the end result of customers giving up and bouncing.

Not a great strategy for any stage of a customer.

Repeat Customer Insights will analyze a ton of customer behavior data for you, chiefly around their buying cycles.

If you knew exactly when the majority of your customers were ready to buy again, you can really increase your orders just by tweaking your timing.

Just make sure to tell them what your shipping rates are.

Eric Davis

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Topics: Checkout Conversion rate optimization Customer behavior

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