Hide your newest products to increase your sales

Another homepage copy tip for Shopify stores.

If you're showing your newest/latest products as a collection list on the homepage, remove it.

Most new products are unproven with unproven conversions. By showing them on the homepage you're stealing attention from your best products.

If you still want to highlight new products, use some sales copy that speaks to the benefits of new products and link to the collections instead. e.g. "Become a trend-setter", "Newly updated to have 50% less..."

Your regular customers will then ignore those calls to action in favor of the best sellers list and you'll still please your early adopters.

Just know that won't be as laser-focused on conversions as if you removed the new products entirely.

Not sure which products are creating the best customers? The First Product Analysis in Repeat Customer Insights analyzes your products, orders, and customers who buy them to find out which products lead to the best customers in the long-term, not just which products are bought most often.

Eric Davis

Segment your customers to find the diamonds in the rough

Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.

Learn more

Topics: Conversion rate optimization Product marketing

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