Awhile back I redesigned the pricing page of Repeat Customer Insights and wanted to write about the decisions I made that can apply to your Shopify store.
A simple one that can really help is to highlight the popular option.
This is done all the time in the software industry but I rarely see it in ecommerce.
When you have non-fit or flavor options, you should be highlighting which variant is the most popular. Ignore the fit, color, and other preference variants.
But highlight which quantity most customer buy (e.g. 6-pack vs 12-pack, 1-pound vs 5-pound), which options and extras they pick, and anything else to help steer your customers choice.
By hinting at the popular option, you're making it easier for them to decide which means your conversion rate will probably improve. (Lookup decision fatigue)
I did this in Repeat Customer Insights with a color shift, a bit larger font size, and a bit of microcopy ("Most Popular Plan"). You could do exactly the same thing or go further and add a badge or a few more lines of copy.
It doesn't take much.
And if you're not sure which variant is the most popular, Repeat Customer Insights has a First Product Analysis that will look at which variants produced the most value for your store. It's a bit different than Shopify's best selling products report but you could easily tweak the copy you use.
Promote your winners is a solid business strategy.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.