Last week I improved the First Products report in Repeat Customer Insights so that it will now show you which products produce the most repeat customers.
It does this by analyzing the product and customer data to calculate the Repeat Purchase Rate for each individual product (and variant).
This means you can compare products to see which ones are more likely to create repeat customers. For example, customers who first ordered the black shirt might come back and buy again 11% of the time while those that get the green shirt comes back 35% of the time.
As you might imagine, this can really help make merchandising decisions especially when combined with the per-product total lifetime value.
If you want to see how your products are performing helping win repeat customers, install Repeat Customer Insights and look in the First Product Analysis.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.