How two cents improved my shopping experience

Last weekend I ordered from a Shopify store with free shipping for $30.

Problem was that my order came out to $29.98 (two $14.99 products), just under their limit.

I decided to start checkout anyways to see how much shipping would cost.

I was surprised to see that I qualified for free shipping, even though I was 2 cents away.

What I suspect is that they coded their free shipping to kick in around $29. That way customers like me would be pleasantly surprised when they saw they received free shipping even though they were a bit under.

This is simple enough to do for any store that offers free shipping or any sort of threshold offer. It’s even more important if you don’t offer any products that can be used as filler (e.g. $1 – $2 products).

Contrast that with another store were I had to order an extra $15 product because the shipping cost was $10 (i.e. pay $10 in shipping VS free shipping and product for $5 more).

Simple things like flexible shipping thresholds can have a significant impact on customers.

I’ve just added a new report to Repeat Customer Insights that will show you which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.

It comes with a 14-day free trial so you can see how it works and get some ideas right away.

Eric Davis

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