How you sell your products can be just as important as what you sell.
Do you sell rock band shirts from the back of your van in the parking lot of a concert?
Or do you sell them from inside the venue?
Are you online-only or do you have a storefront with a half-pipe and an old Fender that any customer can play?
The product’s the same, but what being sold is different in each case.
And the customer behavior will be vastly different.
That’s why it’s important to measure your customer’s behavior directly and not rely only on industry trends. Your store might be influencing their behavior to be better or worse than typical.
Repeat Customer Insights will measure your customer’s behavior for you, comparing it to both industry and past performance. It’s a good way to spot opportunities unique to your store.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.