Metrics for customer loyalty

You aren't required to have a loyalty program, but it still makes sense to track some metrics around loyalty.

The whole point around loyalty programs and loyalty in-general is to have customers coming back to buy again without you having to spend much to get them.

Given that, the primary metrics you want to track would be:

Notice how a lot of these are rates or best compared to your new customers. That's important to make sure your repeat customers are actually better buyers than your one-time customers.

Monitor those once per month or continuously with Repeat Customer Insights and you'll start to understand how valuable your customer loyalty is.

Eric Davis

Refine your automated marketing campaigns with better timing

When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.

Learn more

Topics: Customer loyalty Metrics Repeat purchase rate Returning customer rate Customer lifetime value Average order value

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.