With the holiday season underway, it's important that your data collecting systems are running correctly. Collect the right data and you can see how your customers are behaving.
Repeat Customer Insights takes a monthly Customer Grid snapshot at the beginning of each month. This snapshot makes it easy to visualize how your customer base was at a specific point in time.
For example: Did you have a lot of VIP customers? Where defections high? Are there signs of customer loyalty?
This snapshot, plus the comparisons it enables can make long-term behavior trends easier to spot and evaluate. How your new and repeat customers behaved during the holiday heavily influence your next year's results.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.