When you're trying to reward your most loyal customers, it's common to give a discount to free product.
There are non-financial rewards you can give too:
- early access to new products
- free guides, manuals, or other educational products
- invitations to events (physical or virtual)
- creating case studies or interviews of customers
- priority customer service
All of these won't apply to every type of store but at least one should work in your store.
If you'd like to have your customers analyzed and segmented to explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.