When you're trying to reward your most loyal customers, it's common to give a discount to free product.
There are non-financial rewards you can give too:
- early access to new products
- free guides, manuals, or other educational products
- invitations to events (physical or virtual)
- creating case studies or interviews of customers
- priority customer service
All of these won't apply to every type of store but at least one should work in your store.
If you'd like to have your customers analyzed and segmented to explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.