Order bonuses done right

File this idea down for the next holiday season:

Last month I bought a bunch of Lego presents for the kiddo. Most weren't discounted but due to the order size, they offered a bunch of free gifts. The gifts were small ($5-20 retail) but in the end we got four of them for free.

That meant in addition to the main sets, she got to open a bunch of extra presents. For a toy during the holidays: more presents equals more fun.

Lego could have discounted the main sets and not given me the freebies. But then I would either a) have to order more presents from someone (maybe not Lego) or b) find smaller gifts in their store.

This way, they got to clear out some inventory, I felt like I got a haul of bonuses, and the kid was ecstatic over all of the presents.

This is an example of what I mean when I write about discounting alternatives.

Check how holiday customers performed in with Repeat Customer Insights Cohort Report.

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.