Shopify articles - Page 116

Risks of adding product reviews to your Shopify collections

Recently a JSON-LD for SEO customer emailed me about advice he got from a friend who hired a SEO company. To sum up a long story, that SEO company was telling stores to add review structured data to their collection pages that listed all of their product reviews. Basically, aggregate...

How to market a new ecommerce product that no one has heard of yet

A recent subscriber asked me: how to market a new Ecommerce product that no one has heard of yet I haven't ever sold an ecommerce product but I have sold a lot of things online so I have a few suggestions. I would recommend finding the people who would benefit...

Predicting customer orders using Customer Purchase Latency in Shopify

A Repeat Customer Insights customer emailed me a question about the Customer Purchase Latency report and how they could use the previous customer behavior to make a prediction about repurchases. [I would like to know] are my customers most likely to purchase within 30 days from the last order, Let's...

Google down from 320 to 160 characters for meta descriptions

Several months ago Google increased the size of the meta descriptions in the search results from 160 to 320 characters. This looked like an opportunity to give searchers more information about your page and potentially attract more traffic. But no longer. Now it looks like the search results are back...

Giving your email sending a health checkup using Gmail Postmaster Tools

A few months ago the company that sends my marketing emails ran into some major problems. One of the core problems was with their deliverability. In non-jargon terms that meant they had issues sending and getting my email into the subscribers inbox. At the time I was using about half...

How Amazon is reducing shipping anxiety

After a customer places an order, they naturally want to know when it ships and where it is. The other day I ordered something from Amazon and when I was checking on it, I noticed this: In addition to the usual "out for delivery" message, they told me how many...

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