While poking around Google's new Search Console I ran into this little option in the URL inspector. Notice the last item there, "Google-selected canonical" which is the inspected URL. I also popped up the help text for you too. The url I tested was the product-only url, one that looks...
Normally you want to have your products show up in Google. But every now and then you might want one to be hidden. For example, maybe there's a special version only for a specific reseller or maybe your supplier doesn't allow you to advertise a product at all. That's the...
Google is now using what they call mobile-first indexing for many stores. To understand this, you need to understand indexing first. Indexing is just the process where Google has software that downloads copies of your store, analyzes them, and adds the analysis to their database. It's also called crawling because...
Today I'm going to share a tip with you that could prevent some fire drills this holiday season. In software development there's a concept of a code freeze where after a certain date or event, the code shouldn't be changed. This was typical in physical software that had to be...
Not all of Google's Search Enhancements are powered by the structured data. Featured Snippets are one that isn't. If you haven't seen them before, they are the blocks of content that Google shows above all of the search results. Typically they'll be a paragraph, table, or list of content that...
Google has launched their updated version of Search Console. They've been working on it all year and it's been in beta for a few months with limited features. With the addition of a few final features, they're starting to encourage websites to start using it. It doesn't have every feature...
One important SEO step that I've always procrastinated on has been keyword research. This step is where you comb through the data in order to find out what searches people are actually using (keywords). This is important because it doesn't matter if you pick a cool sounding phrase for your...
The Shopify App Store is a major source of traffic for my Shopify apps so when the new version launched earlier this week I made it a priority to check into it. I'm glad I did too because it turned out that somehow they were using the wrong Google Analytics...
Last week a customer emailed with some advice he received from his SEO consultant: An SEO professional told me recently that our product pages had too much similar content. For example we have a "shipping and returns" section and "ecology" section that is the same on all product pages and...
The core reason for customer segmentation is to send customers better messages that they'll take action on. Without segmentation, you could be sending vague, watered-down, or even the wrong messages. Yesterday I received a fine example of one from our internet provider (ISP). The letter was a sales pitch to...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.