Shopify articles - Page 115

SEO book recommendations for Shopify stores

Debra, a JSON-LD for SEO customer, recently asked me about SEO books. I'd love to know what book to buy to get started in SEO. There is tons of trash out there on amazon, and I'd like to just pick a book that explained the jargon, and have an expert...

Same email subject, different day

Every few weeks this email breezes by my email inbox. Subject: Eric, people are looking at your LinkedIn profile And every time I have the same reaction... "Tell them to stop staring" Jokes aside, LinkedIn could improve their subject lines with only a bit of effort. They have all the...

Mismeasure once, cut forever

During a recent review of article to curate for Shopify Dispatch, I ran across a slide deck from Kevin Hillstrom. Kevin's a really smart consultant who works with retailers, catalog brands, and ecommerce stores so I'll usually take the time to review his writing every week. One quote in his...

Preview how your Shopify theme displays content

One way to succeed with SEO is to create a lot of content. You want that content to be appealing to both search engines and customers. Search engines are okay with ugly sites but customers want nicer looking ones. Or at least, easy to read sites. I first learned about...

Recommitment to the fundamentals of business

Last week I attended Microconf which is a conference for self-funded startups. I picked up a few things but something I noticed was that successful companies understood their business fundamentals. That means they: knew what their customers wanted how to reach their customers how to produce a product to help...

Keeping Shopify customers interested in between buying cycles

Many products exhibit buying cycles. The annual smartphone upgrade. The winter wardrobe refresh. A Repeat Customer Insights customer emailed me about this: So how do I keep the interest of my existing customers with such a long sales life in between? To keep the interest of customers and potential customers...

omg who will buy such an expensive tool?

The other day I got a comment about Repeat Customer Insights: omg who will buy such an expensive tool? While I can agree with not wanting to spend money needlessly, the phrasing of this remark is interesting. With businesses there are two factors you should use to decide before investing...

Risks of adding product reviews to your Shopify collections

Recently a JSON-LD for SEO customer emailed me about advice he got from a friend who hired a SEO company. To sum up a long story, that SEO company was telling stores to add review structured data to their collection pages that listed all of their product reviews. Basically, aggregate...

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