Shopify articles - Page 115

The right way to track Average Order Value for your Shopify store

Average Order Value (AOV) is an important metric for all Shopify stores but it can be overused and abused. Knowing your AOV and how it changes over time is more important than comparing yours to other stores. By tracking how it changes from month to month or week to week,...

Early summer and behavioral marketing

This week Spring decided to, well... spring on us. Went went from the 40s to upper 50s with a lot of rain, to two days of 60 to 80 degrees Fahrenheit. It's not that hot, but when you contrast it with the amount of change from the normal, it's a...

A game for everyone - ecommerce personalization to the ultimate extreme

While in Las Vegas I noticed how many different games and slot machines there were. There's a huge variety ranging from current movies, classic themes like westerns, all the way to obscure genres like 90s TV shows. There was quite literally a game for everyone. A friend of mine joked...

Why multiple add to cart buttons are vital for your Shopify store

When someone is browsing your store there are two important important conversion actions you want them to take. Add a product to the cart Sign up for your email list or other method to keep in touch with you Everything else on your store should be designed to improve the...

Discover how well your Shopify store *really* converts customers

Reviewing your store while pretending to be a customer is a quick way to spot weaknesses in your buying funnel. But a common problem is that you know too much. You already know what to search for to find a product. You already know how much shipping will cost. You...

8 minutes to locate sales-losing friction in your Shopify store

When you're not getting enough sales in your Shopify store, it's time to look at how you're asking your customers to buy. When was the last time you browsed your store, read everything on the page, and actually shopped? It's probably been a while right? Do a Google search for...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.