Average Order Value (AOV) is an important metric for all Shopify stores but it can be overused and abused. Knowing your AOV and how it changes over time is more important than comparing yours to other stores. By tracking how it changes from month to month or week to week,...
This week Spring decided to, well... spring on us. Went went from the 40s to upper 50s with a lot of rain, to two days of 60 to 80 degrees Fahrenheit. It's not that hot, but when you contrast it with the amount of change from the normal, it's a...
The other week I was creating Repeat Customer Metric Reviews for three clients. This reminded me of an important time in every customer's life cycle. The step between a customer's first and second order. This happens between a new customer's first completed order and a second they haven't made yet,...
One day while walking to dinner from MicroConf with a friend Max, someone called out: "Hey Max, I got something for you" Max, after hearing his name, stopped and looked around. Turned out that it wasn't someone who knew him from the conference, but a street solicitor. We continued walking...
While in Las Vegas I noticed how many different games and slot machines there were. There's a huge variety ranging from current movies, classic themes like westerns, all the way to obscure genres like 90s TV shows. There was quite literally a game for everyone. A friend of mine joked...
When someone is browsing your store there are two important important conversion actions you want them to take. Add a product to the cart Sign up for your email list or other method to keep in touch with you Everything else on your store should be designed to improve the...
Recently I stumbled on a Google product called Google Data Studio. You can think of it like Google Sheets but for dashboards and data visualization. I happened across it while reading up on SEO but it does so much more than that. It can pull in data from various sources:...
When selling online you want to make sure that your core processes are as friction-free as possible for customers. This means when a customer is on a product page, they should be able to easily and clearly recognize the add to cart button. This button serves as a reminder that,...
Reviewing your store while pretending to be a customer is a quick way to spot weaknesses in your buying funnel. But a common problem is that you know too much. You already know what to search for to find a product. You already know how much shipping will cost. You...
When you're not getting enough sales in your Shopify store, it's time to look at how you're asking your customers to buy. When was the last time you browsed your store, read everything on the page, and actually shopped? It's probably been a while right? Do a Google search for...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.