Today I had to wash my mouse pad. Even though it looked fine, it was causing too much friction with my mouse that it was grating on my nerves. Friction is good in same cases but not with computer mice or ecommerce. Friction is what causes visitors to leave your...
The past few months I haven't been running or exercising at all. I have a bunch of reasons (excuses) but in reality, those should have just stopped me for a month. Not four months. Other things just became a higher priority and my exercise routine suffered. But this week I...
Most of my successes are the result of consistent effort over a long time. While many others blast off the launchpad, they end up fading out when they can't sustain the pace or the fad they took advantage of moves on. One of my constants has been writing. I have...
No April Fools Day jokes from me this year. I got burned out on bad April Fools Day jokes years ago. I can still appreciate a good one but the amount of effort to setup a really great one is too expensive. I'd rather mess with people the other 364...
October and early November are busy times for myself and other Shopify consultants. Our busy cycles start as stores are prepping for their own cycle. And some stores operate on completely different cycles. A swimwear customer has peaks in spring and summer. Cycles happen, whether you like them or not....
In Repeat Customer Insights there's a metric called the Repeat Sales Percentage that I haven't seen anywhere else. It's a simple metric that is just a simple percent. But embedded in it is some insights that can reveal a lot about your Shopify store and your customers. Repeat Sales Percentage...
Finding which sets of customers to target with your marketing messages is important. A customer of Repeat Customer Insights was asking about how to find their potential best customers and if possible, ones who've ordered during a specific time. Today, we are trying to identify now who are our potential...
Product reviews are a solid strategy to boost social proof and trust. But how often do you review your reviews? I'm not talking about a moderation strategy or responding to negative reviews. I'm talking about, how often do you look at your reviews as a way to better understand your...
Yesterday I was asked by an author for a quote about retention that I wanted to share: What is your #1 tip to improve customer retention for an eCommerce store? Make sure you're sending emails to new customers that eventually leads them to make a second purchase. Don't assume they'll...
Recently a new store emailed me about how fake reviews work in Google. Just to make sure, the star will appear even if it not real reviews ? I mean I can put fake reviews on my website as I launched it few weeks ago so I do not have...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.