Shopify articles - Page 114

Predicting customer orders using Customer Purchase Latency in Shopify

A Repeat Customer Insights customer emailed me a question about the Customer Purchase Latency report and how they could use the previous customer behavior to make a prediction about repurchases. [I would like to know] are my customers most likely to purchase within 30 days from the last order, Let's...

Google down from 320 to 160 characters for meta descriptions

Several months ago Google increased the size of the meta descriptions in the search results from 160 to 320 characters. This looked like an opportunity to give searchers more information about your page and potentially attract more traffic. But no longer. Now it looks like the search results are back...

Giving your email sending a health checkup using Gmail Postmaster Tools

A few months ago the company that sends my marketing emails ran into some major problems. One of the core problems was with their deliverability. In non-jargon terms that meant they had issues sending and getting my email into the subscribers inbox. At the time I was using about half...

How Amazon is reducing shipping anxiety

After a customer places an order, they naturally want to know when it ships and where it is. The other day I ordered something from Amazon and when I was checking on it, I noticed this: In addition to the usual "out for delivery" message, they told me how many...

When does your marketing go too far?

I was emailing with a customer, Victoria, a few months back about some of the marketing tactics one of her competitors were using. There were... let's just say aggressive and almost to the point of an invasion of privacy. Her specific questions got me thinking about ethics in general. Just...

The adventure of the Wildwood hoodie

Back in the fall of 2016 I saw a hoodie at the local running store with the logos of the popular Wildwood trail here in Portland. I've had a lot of good memories of that trail, including my first ultramarathon. But instead of buying it, I made a little bet...

Putting more F in the RFM customer analysis

RFM is a simple but powerful way to segment your customer base. It lets you rank your customers by using three different measurements. One of those measurements is how frequently they order (that's the F part of RFM). Each customer is scored with a number from 1 to 5. Customers...

Waiting at the starting line

Patience is one of the few things that isn't better in moderation. For a few months I've been wanting to add a major feature to Repeat Customer Insights. When talking about it with one customer, they remarked that it would be a "game changer". To add that feature I'd need...

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