Many products exhibit buying cycles. The annual smartphone upgrade. The winter wardrobe refresh. A Repeat Customer Insights customer emailed me about this: So how do I keep the interest of my existing customers with such a long sales life in between? To keep the interest of customers and potential customers...
The other day I got a comment about Repeat Customer Insights: omg who will buy such an expensive tool? While I can agree with not wanting to spend money needlessly, the phrasing of this remark is interesting. With businesses there are two factors you should use to decide before investing...
Recently a JSON-LD for SEO customer emailed me about advice he got from a friend who hired a SEO company. To sum up a long story, that SEO company was telling stores to add review structured data to their collection pages that listed all of their product reviews. Basically, aggregate...
Thomas, a JSON-LD for SEO and Shopify SEO: Simplified customer had a great question about titles, headlines, and how they work in SEO. You and Kai talk about Headlines in the 3rd chapter, but I don't see any Headlines field on the Shopify page where I could actually input information....
A recent subscriber asked me: how to market a new Ecommerce product that no one has heard of yet I haven't ever sold an ecommerce product but I have sold a lot of things online so I have a few suggestions. I would recommend finding the people who would benefit...
Last week a customer emailed me a question about his store. He included a lot of details so I'll summarize it here: the store sells one product the product can be called by different names by customers several people recommended creating multiple products in Shopify to target each name but...
Today I want to teach you a bit about how to use your Customer Purchase Latency and campaign results to predict the future. No crystal ball required. Let's use the data below as an example (if you have Repeat Customer Insights installed, feel free to follow along by looking at...
Callum, a JSON-LD for SEO customer asked about changing the product urls and how that would impact Rich Snippets. I'll let him say it in his own words: We're planning to do a big update of our product URLs later this month, as they're not written in a way that...
A Repeat Customer Insights customer emailed me a question about the Customer Purchase Latency report and how they could use the previous customer behavior to make a prediction about repurchases. [I would like to know] are my customers most likely to purchase within 30 days from the last order, Let's...
Several months ago Google increased the size of the meta descriptions in the search results from 160 to 320 characters. This looked like an opportunity to give searchers more information about your page and potentially attract more traffic. But no longer. Now it looks like the search results are back...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.