I want to take some time now to do what I call Value Math. Don't worry, yes there are numbers but I'll walk you through each one. Not very many stores do this and I think the results will be eye-opening for you. Average Order Values for ecommerce According to...
An easy way to increase the future revenue of your Shopify store is to do things today that will ensure your current customers come back. This is why customer retention is such an important topic for ecommerce stores. Putting in the effort to retain a customer now means you'll get...
In order to retain your repeat customers you need to treat them differently and not just as a transaction. They're a person who is giving your business an opportunity to serve. That probably sounds vague and wishy-washy but you know what I mean. How is that going to be used...
Hopefully by now you see the importance of doing something to treat your repeat customers as well as possible. Like the idea I gave you the idea of writing custom thank you cards for each repeat order. But you probably ran into a common problem: at a certain point it...
So your Shopify app has launched, you're getting customers, and life is good. That is, until you get that email from Honeybadger that there was a Ruby exception in your app. No big deal... until 15 seconds later you get a third, and a fourth, and a fifth. I've seen...
Getting the install process correct for your Shopify app can be tricky. I think this is why some developers get stumped after they've gotten the permanent access_token. What do they do now? The correct answer is... anything! Post OAuth install After a shop has installed your app, you can use...
One disadvantage of building Shopify apps is that by default only Shopify maintains the list of your app's customers. That means you don't really have a good way of knowing who they are or communicating with them. Unless, of course, you maintain your own customer database along with Shopify. Your...
Public Shopify apps have to regularly sync data from multiple stores at a time. For example, your app might allow a customer to have multiple stores under one account (e.g. public store, wholesale store, staging store) or you could need to do this to keep your app's data updated (e.g....
If you're looking for a solid, smooth tech fix to improve the functionality of your Shopify store, research on apps can leave you in uncharted waters. Hundreds of developers have created a huge selection of apps that can help you manage merchandise, content, reports, social media, customers and more --...
Keeping an eye on the future and day-to-day pressures sometimes make entrepreneurs overlook basic housekeeping issues that keep businesses from running smoothly and giving customers the best experience possible. The most basic of those issues is the performance of your website. If your store is running into technical issues that...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.