One common question I get about Search Console is, how to tell how many pages should be indexed. For Shopify stores a quick rule of thumb is to add: number of products (not variants, just products) number of collections number of blog posts number of pages Add all of those...
Today I'd like to share a story about product lines and thinking strategic about them. A few months back I took a look at my collection of Shopify apps and noticed something. Since they were built, two of my apps have gotten close to each other in their features. Both...
A couple of weeks ago I published a new version of JSON-LD for SEO's app store page using all of my copywriting skills I've gained over the years. While I'm very happy with the outcome, I'll tell you one thing... I was scary. That app is responsible for the majority...
There's been a large set of forest fires burning up here. Not close enough to threaten me or my family, but there is a lot of smoke, cloud cover, and ash. The sun's even taken on an orange/red appearance. Almost like the recent eclipse. One impact of the fires is...
I was helping a Sticky customer tweak their add to cart button when they asked if they should use a different looking button for Sticky. Here's my response. No. Whatever color you use for your main button, you'd want to use for Sticky too. This gives the appearance of consistency...
Recently I took a 7 hour run through the forest. No, I wasn't being chased by a bear. That was the start of my 50k race in Portland's Forest Park. That's about 31 miles. About because it's a trail race and it's really difficult to get an accurate measurement. It's...
Recently a customer was asking about how Sticky is installed: I also like your sticky cart app. Does that also install via a snippet? If you've never heard of a snippet before, it's a Shopify theme term that is used to describe a chunk of code that is kept in...
The other day a customer considering Sticky wrote me a great question: Will Sticky use my theme settings for the color of the add to cart bar? Sticky will automatically detect and use your add to cart button design. For example, if you have a green button with white text,...
Customer Josh wrote in: I am focusing on improving our retention rate and looking at some "win-back" campaigns. Before I implemented the emails I wanted to see if I could get all the key data from an app rather than organising the data myself. For example - Based on our...
The major yardstick used in Shopify SEO is how your Shopify store ranks for specific search terms. That's like that standardized commodity or unit of measure that's talked about. Like a liter. (Don't get me started on the USA and the metric system...) "I'm ranked #1 for woman's shoes." "I...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.