Shopify articles - Page 113

Low AOV, drives a little slower

Average Order Value is a key sales metric for Shopify store. It's not the only metric you should watch but if it gets too low, your store could be hurt in various ways. Some clear, some complex. The most visible way is that with a drop in AOV, you'll be...

The new Shopify App Store has launched

This morning Shopify launched the new version of their App Store. I'll be digging into the changes more over the next few weeks but one clear improvement I'm seeing is the new sub-categories. For example, JSON-LD for SEO is now in the Marketing > SEO subcategory instead of the huge,...

Outdated technology and your Shopify store

While cleaning out a closet recently I came across a CD that a teacher gave my daughter last year. When we got the CD were we excited because it had an audiobook she liked on it. But then we realized that none of our computers had a CD or DVD...

Auditing my own SEO: duplicate title tags messing up ranking and results

SEO is an ongoing process that you have to work on. Issues crop up, algorithms change, and if you don't keep tending the shop it can fall into disrepair. It's not any different than any other marketing channel. It's just that too many people think it's set-it-and-forget-it. Even I do...

How to select the next tactics to grow your Shopify store

When you're ready to grow your Shopify store it can be overwhelming to pick the tactics you'll use for that growth. Here's a process you can use. It's designed to be simple, flexible, and give you a few ways to win. First, define what you mean by growth. Does that...

Making an offer your customers never even considered

My wife loves to take my daughter to womens soccer matches. Last year after having attended a few of them, she got a call from someone pitching the idea of season tickets. Normally we ignore sales calls but since this was for a product she was interested in and actively...

Email more, or better, or more betterer

I've reviewing a lot of Shopify stores over the past few years and I've started to notice patterns with how they handle email marketing. Stores that are very aggressive with their list opt-ins. Stores that hide their email list. Stores that send a lot of emails. Stores that rarely send...

Are you holding your Shopify theme up to an impossible standard?

You want your Shopify store to look its best. How that happens is usually involves a jargon-filled wade into the swamp called web development. There's one well-meaning piece of advice that you should avoid: Get your store pass W3C validation. If you don't know, W3C is the non-profit organization that...

The handful of metrics to follow while your Shopify store is growing

When you're ready to start growing your store there are hundreds of different metrics you can use. While running Repeat Customer Insights, these ones come up time and time again as the important ones. Average Order Value - useful for forecasting revenue and to check the returns on paid marketing...

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