Shopify articles - Page 112

How Amazon is reducing shipping anxiety

After a customer places an order, they naturally want to know when it ships and where it is. The other day I ordered something from Amazon and when I was checking on it, I noticed this: In addition to the usual "out for delivery" message, they told me how many...

When does your marketing go too far?

I was emailing with a customer, Victoria, a few months back about some of the marketing tactics one of her competitors were using. There were... let's just say aggressive and almost to the point of an invasion of privacy. Her specific questions got me thinking about ethics in general. Just...

The adventure of the Wildwood hoodie

Back in the fall of 2016 I saw a hoodie at the local running store with the logos of the popular Wildwood trail here in Portland. I've had a lot of good memories of that trail, including my first ultramarathon. But instead of buying it, I made a little bet...

Putting more F in the RFM customer analysis

RFM is a simple but powerful way to segment your customer base. It lets you rank your customers by using three different measurements. One of those measurements is how frequently they order (that's the F part of RFM). Each customer is scored with a number from 1 to 5. Customers...

Waiting at the starting line

Patience is one of the few things that isn't better in moderation. For a few months I've been wanting to add a major feature to Repeat Customer Insights. When talking about it with one customer, they remarked that it would be a "game changer". To add that feature I'd need...

Results from a consistent, steady approach to marketing

There's a lot of hoopla about going big. The huge sale. The massive marketing campaign. The over-sized event. While they have their place, I'm not fond of them. They place so much emphasis on perfection that they are prone to failure. The types of failure that you can't even learn...

Take a timeout for infrastructure improvements to your Shopify store

I've used the past week to work on something that should have almost no visible impact for my customers. It's a series of infrastructure improvements. For me that involves software upgrades and rewriting some code. So far everything has gone well, which means that nothing looks different to customers. Sounds...

Using longer SEO descriptions in your Shopify store to improve your rankings

Recently a customer was asking about Shopify increasing the length of the SEO descriptions (or meta descriptions in HTML-speak). I noticed shopify increased the number of characters available for the meta description on product pages, but in the search engine itself I didn't noticed longer descriptions. Is there a planned...

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