Today’s tiny task: add SEO data for one product

Now that everyone is getting ready for the 4th quarter rush, I wanted to give you some different advice.

Instead of The Massive All You Ever Wanted to Know About Ecommerce During this Winter Holiday to Make Your Store Growth Hack to Success Like These Other 42 Stores guide…

(one minute while I catch my breath…)

As I was saying, instead of that sort of guide that plops 100 new tasks on today’s todo list I wanted to do something different:

Instead I’ll give you tiny tip that you can do if you find a few minutes.

Something you can squeeze in-between the Massive Guides To All That is Ecommerce.

Today’s tip will take you two minutes but it could help your SEO for months.

  1. Go into your Shopify backend and open up the product editor for your best-selling product.
  2. Scroll down to the bottom and click Edit website SEO.
  3. Make sure you have a title and description entered, they make sense, and sound semi-attractive to a customer.
  4. Save your changes and then go do something else.

That’s it.

Just check that your best-selling product has those fields setup and they make sense.

They don’t have to be perfect or the best copy you’ve ever written. Just good enough.

Then tomorrow, or the next day, or whenever you find another 2 minutes do the same for your second best-selling product.

Or any product for that matter. Best-sellers are easier to find and write about but any product could benefit from this improvement. Even those funky zombie lawn flamingos.

Sure this isn’t as fun as what the Mega Awesome Ultimate Guide is pitching and it won’t land you on Shopify’s podcasts for innovation, but it will be a small improvement in your store. One that’s worked for decades.

And it only takes 2 minutes.

(Seriously, go do this. You’ve probably spend more time reading me talking about this and joking than the actual work involved.)

Though it might take longer, perhaps three or four minutes… installing JSON-LD for SEO doesn’t require any writing at all.

Designed to be as automatic as possible, it can help your store win Rich Results from Google and other search engines. And it’ll complement the other SEO work you do.

Eric Davis

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