The other day while reviewing a new customer's store I noticed they were using a new Shopify app for their reviews. Usually when that happens I'll take a deeper look at the app to see if it would make sense to add an integration with JSON-LD for SEO. Turns out...
Average Order Value is a key sales metric for Shopify store. It's not the only metric you should watch but if it gets too low, your store could be hurt in various ways. Some clear, some complex. The most visible way is that with a drop in AOV, you'll be...
Writing content is one of the more difficult components of SEO, especially when your products don't lend themselves to having unique content about them. Customer Ryan had an even harder time: I was curious on your thoughts on writing product descriptions for products that have different colors. I have a...
This morning Shopify launched the new version of their App Store. I'll be digging into the changes more over the next few weeks but one clear improvement I'm seeing is the new sub-categories. For example, JSON-LD for SEO is now in the Marketing > SEO subcategory instead of the huge,...
While cleaning out a closet recently I came across a CD that a teacher gave my daughter last year. When we got the CD were we excited because it had an audiobook she liked on it. But then we realized that none of our computers had a CD or DVD...
SEO is an ongoing process that you have to work on. Issues crop up, algorithms change, and if you don't keep tending the shop it can fall into disrepair. It's not any different than any other marketing channel. It's just that too many people think it's set-it-and-forget-it. Even I do...
When you're ready to grow your Shopify store it can be overwhelming to pick the tactics you'll use for that growth. Here's a process you can use. It's designed to be simple, flexible, and give you a few ways to win. First, define what you mean by growth. Does that...
My wife loves to take my daughter to womens soccer matches. Last year after having attended a few of them, she got a call from someone pitching the idea of season tickets. Normally we ignore sales calls but since this was for a product she was interested in and actively...
I've reviewing a lot of Shopify stores over the past few years and I've started to notice patterns with how they handle email marketing. Stores that are very aggressive with their list opt-ins. Stores that hide their email list. Stores that send a lot of emails. Stores that rarely send...
You want your Shopify store to look its best. How that happens is usually involves a jargon-filled wade into the swamp called web development. There's one well-meaning piece of advice that you should avoid: Get your store pass W3C validation. If you don't know, W3C is the non-profit organization that...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.