While reading about Prime Day, I stumbled across this: Google has over 71 million search results for "amazon prime day". 2015 was the first Prime Day. That means in four years Amazon has had Prime Day mentioned on 71 million webpages. Even 1/100th of that would be a massive SEO...
A customer recently emailed me asking why Google was showing their product tags for their search result descriptions: It seems like search results for my collection pages are containing product tags of products contained within the given collections. Is there a way to prevent product tags from displaying in search...
Recently a customer was launching their first Shopify store and they were trying to figure out when to launch. Finally: is just opening with things being "good enough for now" better than having everything set up in an ideal way? The only reason I'd delay launching would be because you...
Now that everyone is getting ready for the 4th quarter rush, I wanted to give you some different advice. Instead of The Massive All You Ever Wanted to Know About Ecommerce During this Winter Holiday to Make Your Store Growth Hack to Success Like These Other 42 Stores guide... (one...
One over-arching theme I've seen since Google's latest structured data update has been the value of having your store's structured data handled by a specialized Shopify app. Sure you could hope you find a theme with that data built-in. Or use an app that includes it as a bullet point...
With any migration, major change, or even just moving around products it's easy to break product urls. Shopify does an okay job of catching and setting up redirects automatically but sometimes they miss a few or the moves are complex enough that they get confused. Here's how you can test...
With all the writing and email marketing I do, I've had to quickly improve how I create my titles. I don't have the luxury of taking days to create the perfect title. Here's the system I use. Draft 3-5 basic titles that give the gist of the article. Pick the...
Recently while looking over a Shopify store I was reminded of one of Google's quality guidelines: Don't deceive your users. I'm not going to get into what the store was doing because that's not the point (and hopefully they'll fix their store now that they know the rules). What does...
A JSON-LD for SEO customer Tom wrote in: To cut a long story short I've started to notice quite a few images (in google image search) that are definitely taken from my site, but link to other (spam) sites. My concern is that on some of the examples the title...
Updating the content of your page titles and meta description can have a significant impact on your Shopify store's SEO. Lin asks a related question: Does it matter that I write the keywords in the "Page Title" section or the "Meta Description" section? Can the words be repetitive for the...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.