Shopify articles - Page 111

How to hide products from Google in your Shopify store

Normally you want to have your products show up in Google. But every now and then you might want one to be hidden. For example, maybe there's a special version only for a specific reseller or maybe your supplier doesn't allow you to advertise a product at all. That's the...

What Mobile-first indexing means for Shopify stores

Google is now using what they call mobile-first indexing for many stores. To understand this, you need to understand indexing first. Indexing is just the process where Google has software that downloads copies of your store, analyzes them, and adds the analysis to their database. It's also called crawling because...

Featured Snippets and Google's new expandable versions

Not all of Google's Search Enhancements are powered by the structured data. Featured Snippets are one that isn't. If you haven't seen them before, they are the blocks of content that Google shows above all of the search results. Typically they'll be a paragraph, table, or list of content that...

Google's updated Search Console is now released

Google has launched their updated version of Search Console. They've been working on it all year and it's been in beta for a few months with limited features. With the addition of a few final features, they're starting to encourage websites to start using it. It doesn't have every feature...

How using the right keywords can boost your Shopify SEO

One important SEO step that I've always procrastinated on has been keyword research. This step is where you comb through the data in order to find out what searches people are actually using (keywords). This is important because it doesn't matter if you pick a cool sounding phrase for your...

Avoid losing analytic data during a major Shopify redesign

The Shopify App Store is a major source of traffic for my Shopify apps so when the new version launched earlier this week I made it a priority to check into it. I'm glad I did too because it turned out that somehow they were using the wrong Google Analytics...

Dangers of unsegmented marketing

The core reason for customer segmentation is to send customers better messages that they'll take action on. Without segmentation, you could be sending vague, watered-down, or even the wrong messages. Yesterday I received a fine example of one from our internet provider (ISP). The letter was a sales pitch to...

13 years of referrals

This week a group of friends were talking about internet providers and they mentioned one I was a customer of. My ears perked up and I jumped into the conversation with heaps of praise for the company. When did I last use that company's services? 2005 looks at the calendar...

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