Product reviews are a solid strategy to boost social proof and trust. But how often do you review your reviews? I'm not talking about a moderation strategy or responding to negative reviews. I'm talking about, how often do you look at your reviews as a way to better understand your...
Yesterday I was asked by an author for a quote about retention that I wanted to share: What is your #1 tip to improve customer retention for an eCommerce store? Make sure you're sending emails to new customers that eventually leads them to make a second purchase. Don't assume they'll...
Recently a new store emailed me about how fake reviews work in Google. Just to make sure, the star will appear even if it not real reviews ? I mean I can put fake reviews on my website as I launched it few weeks ago so I do not have...
With the recent release of Repeat Customer Insights' Automatic Customer Segmenting feature, I was finally able to add a powerful visualization feature I've been wanting for awhile: This is the Customer Grid. It uses the same underlying RFM algorithm that powers the Automatic Customer Segmenting so it's completely automated. This...
Yesterday Shopify announced that they are starting to release a Product Cost feature. On Thursday October 25th, Shopify will start introducing Product Cost. This feature enables merchants to record the unit cost of their variants, track margin, and report on product performance within Shopify. This feature will roll out to...
A Repeat Customer Insights customer was asking about how the automatic segmenting works: How does Repeat Customer Insights Define its types, like a "Whale"? The segments are defined based on the 2 of the RFM scores. If you look at the Customer Grid you can see how two scores intersect...
With the new version of Google's Search Console officially launched, I'm starting to review what it offers compared to the old version. One tool that's heavily promoted is the new URL Inspection Tool. It's linked to from the sidebar but also in that big search box on top of every...
While poking around Google's new Search Console, I found a new report on Rich Results. From what I've gathered in their help docs, it looks like it'll tell you how many clicks and impressions you've received for Rich Results including Rich Snippets. I wouldn't trust Search Console as the sole...
One thing I've been predicting is that Google's structured data guidelines will be getting tougher. For the past few years Google Search hasn't required a lot of data. Supplying more data was nice but it didn't seem like Google would use it. Then in December's Google update, much of that...
Sometimes you'll happen across SEO advice that mentions modifying the robots.txt file. That file does quite a few things but it's also fully controlled by Shopify so you can't modify it. That's probably a good thing since it's a bit arcane and really easy to mess up. Some things like...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.