The Shopify App Store is a major source of traffic for my Shopify apps so when the new version launched earlier this week I made it a priority to check into it. I'm glad I did too because it turned out that somehow they were using the wrong Google Analytics...
Last week a customer emailed with some advice he received from his SEO consultant: An SEO professional told me recently that our product pages had too much similar content. For example we have a "shipping and returns" section and "ecology" section that is the same on all product pages and...
The core reason for customer segmentation is to send customers better messages that they'll take action on. Without segmentation, you could be sending vague, watered-down, or even the wrong messages. Yesterday I received a fine example of one from our internet provider (ISP). The letter was a sales pitch to...
This week a group of friends were talking about internet providers and they mentioned one I was a customer of. My ears perked up and I jumped into the conversation with heaps of praise for the company. When did I last use that company's services? 2005 looks at the calendar...
When was the last time you watched someone shop in your Shopify store? When you're working on it everyday you start to become blind to how it works and appears. You already know the shipping information is a link in the footer or you've already dismissed the opt-in popups so...
One piece of advice I heard from a marketer was to push past your natural discomfort during a sale or launch event. During a sale you're trying to raise more awareness and attention than normal. Ideally that will get your offer in front of more people which will result in...
Your Shopify theme is one of the core components of what makes your store unique. There are free themes, premium themes, Theme Store themes, custom themes, third-party themes, and enough other categories to shake a stick at. All themes follow a similar format so if you learn how a Shopify...
The other day while reviewing a new customer's store I noticed they were using a new Shopify app for their reviews. Usually when that happens I'll take a deeper look at the app to see if it would make sense to add an integration with JSON-LD for SEO. Turns out...
Average Order Value is a key sales metric for Shopify store. It's not the only metric you should watch but if it gets too low, your store could be hurt in various ways. Some clear, some complex. The most visible way is that with a drop in AOV, you'll be...
Writing content is one of the more difficult components of SEO, especially when your products don't lend themselves to having unique content about them. Customer Ryan had an even harder time: I was curious on your thoughts on writing product descriptions for products that have different colors. I have a...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.