Shopify articles - Page 110

Dangers of unsegmented marketing

The core reason for customer segmentation is to send customers better messages that they'll take action on. Without segmentation, you could be sending vague, watered-down, or even the wrong messages. Yesterday I received a fine example of one from our internet provider (ISP). The letter was a sales pitch to...

13 years of referrals

This week a group of friends were talking about internet providers and they mentioned one I was a customer of. My ears perked up and I jumped into the conversation with heaps of praise for the company. When did I last use that company's services? 2005 looks at the calendar...

Grow your sales by testing your Shopify store

When was the last time you watched someone shop in your Shopify store? When you're working on it everyday you start to become blind to how it works and appears. You already know the shipping information is a link in the footer or you've already dismissed the opt-in popups so...

Don't be shy when your Shopify store has a sale

One piece of advice I heard from a marketer was to push past your natural discomfort during a sale or launch event. During a sale you're trying to raise more awareness and attention than normal. Ideally that will get your offer in front of more people which will result in...

Navigating your Shopify theme

Your Shopify theme is one of the core components of what makes your store unique. There are free themes, premium themes, Theme Store themes, custom themes, third-party themes, and enough other categories to shake a stick at. All themes follow a similar format so if you learn how a Shopify...

What would your grandmother say about your Shopify SEO?

The other day while reviewing a new customer's store I noticed they were using a new Shopify app for their reviews. Usually when that happens I'll take a deeper look at the app to see if it would make sense to add an integration with JSON-LD for SEO. Turns out...

Low AOV, drives a little slower

Average Order Value is a key sales metric for Shopify store. It's not the only metric you should watch but if it gets too low, your store could be hurt in various ways. Some clear, some complex. The most visible way is that with a drop in AOV, you'll be...

The new Shopify App Store has launched

This morning Shopify launched the new version of their App Store. I'll be digging into the changes more over the next few weeks but one clear improvement I'm seeing is the new sub-categories. For example, JSON-LD for SEO is now in the Marketing > SEO subcategory instead of the huge,...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.