The other day a customer considering Sticky wrote me a great question: Will Sticky use my theme settings for the color of the add to cart bar? Sticky will automatically detect and use your add to cart button design. For example, if you have a green button with white text,...
Customer Josh wrote in: I am focusing on improving our retention rate and looking at some "win-back" campaigns. Before I implemented the emails I wanted to see if I could get all the key data from an app rather than organising the data myself. For example - Based on our...
The major yardstick used in Shopify SEO is how your Shopify store ranks for specific search terms. That's like that standardized commodity or unit of measure that's talked about. Like a liter. (Don't get me started on the USA and the metric system...) "I'm ranked #1 for woman's shoes." "I...
Recently a JSON-LD for SEO customer emailed me about their collections in Shopify: I would like to check with you if this will create rich snippets for my collections? So for example the brand "collection" - Acme? Will this show an accumulative total of reviews for each product within the...
Recently my daughter graduated preschool and getting ready for kindergarten. It's an important day for her because she sees it as her becoming a Big Kid day. A big kid who gets to go to the big kid school. As part of her graduation we're going to take her out...
A customer Andrew emailed me a question about his traffic and SEO. I was curious if you have any tips outside of using your app to help with our website SEO? I'm getting roughly x people a day coming to the website, which is pretty low for sure. I'm not...
Recently a new customer for JSON-LD for SEO was asking about product tags and their role with SEO. We have 20 product tags per product which are keyword rich - is the only way to get these indexed by google to have them on the product images - surely they...
A Repeat Customer Insights customer emailed me a great question that every shop should think about: What do you see is the best way to increase the first repeat purchase rate? The first repeat purchase rate is the most critical because what happens there determines if a customer will only...
A subscriber Jeremy asked: I was basically trying to figure out why I'd use the "snippet" thing inside of Shopify instead of just a regular html snippet. Is there any benefit to creating a Shopify snippet instead of just using that directly? A snippet is just a piece of HTML,...
In a few hours from now the solar eclipse will be visible from my house. I'm just outside the totality but it wasn't worth dealing with the crowds of people to drive someplace that was. A lot of companies have jumped on this event and created marketing campaigns around it....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.