There's been a large set of forest fires burning up here. Not close enough to threaten me or my family, but there is a lot of smoke, cloud cover, and ash. The sun's even taken on an orange/red appearance. Almost like the recent eclipse. One impact of the fires is...
I was helping a Sticky customer tweak their add to cart button when they asked if they should use a different looking button for Sticky. Here's my response. No. Whatever color you use for your main button, you'd want to use for Sticky too. This gives the appearance of consistency...
Recently I took a 7 hour run through the forest. No, I wasn't being chased by a bear. That was the start of my 50k race in Portland's Forest Park. That's about 31 miles. About because it's a trail race and it's really difficult to get an accurate measurement. It's...
Recently a customer was asking about how Sticky is installed: I also like your sticky cart app. Does that also install via a snippet? If you've never heard of a snippet before, it's a Shopify theme term that is used to describe a chunk of code that is kept in...
The other day a customer considering Sticky wrote me a great question: Will Sticky use my theme settings for the color of the add to cart bar? Sticky will automatically detect and use your add to cart button design. For example, if you have a green button with white text,...
Customer Josh wrote in: I am focusing on improving our retention rate and looking at some "win-back" campaigns. Before I implemented the emails I wanted to see if I could get all the key data from an app rather than organising the data myself. For example - Based on our...
The major yardstick used in Shopify SEO is how your Shopify store ranks for specific search terms. That's like that standardized commodity or unit of measure that's talked about. Like a liter. (Don't get me started on the USA and the metric system...) "I'm ranked #1 for woman's shoes." "I...
Recently a JSON-LD for SEO customer emailed me about their collections in Shopify: I would like to check with you if this will create rich snippets for my collections? So for example the brand "collection" - Acme? Will this show an accumulative total of reviews for each product within the...
Recently my daughter graduated preschool and getting ready for kindergarten. It's an important day for her because she sees it as her becoming a Big Kid day. A big kid who gets to go to the big kid school. As part of her graduation we're going to take her out...
A customer Andrew emailed me a question about his traffic and SEO. I was curious if you have any tips outside of using your app to help with our website SEO? I'm getting roughly x people a day coming to the website, which is pretty low for sure. I'm not...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.