Shopify articles - Page 109

Google Search Console updates and removes several reports

While reading about what's new in Google's Search Console I heard that their (buggy) Rich Cards report has finally been retired. For years that report would include the wrong data and was confusing everyone by mixing up Rich Cards and Rich Snippets. (Rich Snippets are better looking results, Rich Cards...

The churning of new marketing technology on your Shopify store

Technology can advance fast. Even if you avoid the cutting edge stuff, things get outdated quickly. Especially online. I don't think you should always be chasing the new thing but you should be aware of general trends so they surprise you. For example right now those "spin a wheel and...

Why blindly chasing AOV increases can hurt your Shopify store

Maximizing your Average Order Value (AOV) is some very popular advice given to ecommerce stores. Even I've written about that a few times. But like any metric, there's some subtleties involved. If you pursue maximizing your Average Order Value too much, you can end up losing money. That's because AOV...

Comparing Repeat Purchase Rate and Repeat Sales Percentage

Combining and comparing metrics can shed additional light on how your store works in a way that's impossible to get from a single metric. One of my favorite combinations is to compare your Repeat Purchase Rate with your Repeat Sales Percentage. They are both percentages and similar but how they...

Today's short tip: improve the customer relationship

A simple tip for you today. Now that the holiday rush is over, take the time to start conversations with your top... say, 10 customers. Not a Conversation with a capital C, but a conversation with a lowercase c. Person to person. Send each one a short personal email. Ask...

Insights into the Repeat Purchase Rate metric for Shopify stores

Repeat Purchase Rate is the percentage of customers who come back to place another order. 100% means every customer comes back again. 0% means that no one comes back. According to industry figures, an average store's repeat purchase rate should be around 27% - 32%. In other words, for every...

Insights into the Average Order Value metric for Shopify stores

Your Shopify store's Average Order Value (AOV) is an important metric to get a general idea about your store's order size. It's limited in usefulness but its ease of calculation makes it a common metric to track. Depending on which set of industry data you use as a reference point,...

Insights into Repeat Purchase Rate drop-offs for Shopify stores

Your Repeat Purchase Rate should hold steady or improve as customers place repeat orders. This shows that they are engaging with your store and products. A Repeat Purchase Rate drop-off is where there's a significant drop in your rate based on a clear behavior, usually from one order to the...

Insights into Average Order Value drop-offs for Shopify stores

While your store's Average Order Value (AOV) is important, much of that depends on your store and unique product mix. Even with industry averages for AOV, it can vary a lot from store-to-store even in the same industry. AOV can also be very difficult to improve overall because of effort...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.