One thing I've been noticing recently has been the attention paid to unboxing experiences (and the lack of attention).
On one end is Apple where their products feel like they had a considerable amount of time and care put in to make the experience pleasant.
Then on the other end are products that are tossed into a random box or bag and shipped off.
Not every product needs an Apple-level experience but it's worth thinking about your customer's experience and if that's what you want associated with your brand.
Do your products only need to be thrown into a plastic bag? Or do they deserve to be wrapped with thought and care?
Get the unboxing dialed in and you'll become more memorable. Become more memorable and customers will come back and buy again.
If you haven't installed Repeat Customer Insights yet, it's an easy way track and monitor you repeat customer behavior and see if your boxing changes have a positive impact.
Eric Davis
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