Bundling has been a popular tactic for years as a way to increase your Average Order Value.
It's gotten so big that there are entire Shopify apps dedicated to product bundling.
But you don't have to go all enterprise with bundles. You could get started by just creating a single bundle product and see how it sells.
I recommend starting with 1-3 bundles that focus on different customer segments. That can keep the effort low but still give you some variety in case one or two bundles don't sell well.
Think of them as an experiment and measure how they perform after a few months.
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
Eric Davis
