One of the best ways to increase your organic traffic to your Shopify store is through content marketing. The easiest way to get started is to create blog posts that your customers would be interested in. Every Shopify store includes a blog. Though it's not as powerful as dedicated blog...
Recently a question came up from a Shopify merchant: Please help... this keeps showing up on my website :-( translation missing: en.general.newsletter_form.description in place of certain buttons such as the cart button, newsletter, add to cart etc... This isn't a good error to see, especially if it's showing up on...
If you're running an e-commerce store that needs to be online 24/7 and you are self-hosting, you need to look carefully to make sure your servers are truly serving you. Most small stores are trying to save money by self-hosting, and that's probably the smartest financial move for young companies....
A healthy Rails application is an asset that will benefit your organization for years to come - an unhealthy one, on the other hand, will be a weight you and your team will have to bear every day. Why application health is important A Rails application's health is important for...
There are two overarching criteria to use to determine if an application is healthy or not. Is the team making forward progress? Are investments in the application paying off? (positive ROI) Though this may sound simple, there is a surprising amount of depth to these two criteria. 1. Is the...
When a Rails application is developed by a small team - say, under six developers - some unique problems can occur. Narrow experience With a small team the collective experience of all of the developers can be small. This means that when a problem occurs, they have limited ideas to...
All software projects can run into performance problems, including Rails projects. There are two common situations that cause Rails projects to run into performance problems. 1. Popularity An application becomes more popular than expected. This unplanned additional popularity puts stress on the system and can cause failures. Very often the...
Are you afraid of hiring a software consultant? Hiring a software consultant to create code is a great way to get access to knowledge and experience you don't have. But one fear that can appear is the fear of never getting the code from them. This fear is valid and...
When reviewing a software consultant one of the big questions that's on your mind is "Are they good enough?" What do you need But before you can answer that, you need to know what you actually need and want from them. Hiring a developer to build your first version of...
As part of my new client process, I try to have an Intro Call with potential clients. This call serves a few purposes for both myself and my client. If you've heard me mention it before and wanted to know more about it, this is the right place to be....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.