Getting to know your customers when you have an ecommerce store can be difficult. Your Shopify store can collect tons of data on them (or is it megabytes of data...) but much of that data is useless. What you want, is to learn more about your customers so that you...
Let's look at a high-value customer segment for your Shopify store. You're aware that there's a cost to get each customer. It may be direct costs from advertising or indirect ones like spending time on SEO or content marketing. Whatever the source, those costs can be pretty high. Every additional...
Last time we looked at one simple way to segment your customers, by Recency. The problem with Recency is that you have to be careful marketing buy messages to them because they recently bought from you. But if you wait too long to market to them, they'll age out (leave)...
There are hundreds and thousands of ways to segment your customers. Today you're going to learn about one of the simpler ones. But don't think because it's simple that it's not powerful. Go to your Shopify admin panel and visit your Customers section. Click the Last Order column so it's...
Working with clients since 2007 I've been able to try out different ways of working to ensure you get the best results possible. This has resulted in doing week-long development cycles for clients. But I realized that it's not very clear what this includes so I'm going to describe a...
Setting up an email campaign is one of the best marketing activities a store can do. Especially when you start looking into customer retention and long-term loyalty, email marketing can do wonders. One of my favorite email marketing services is Drip but in order to install Drip into your Shopify...
When your Shopify store isn't getting many orders from repeat customers, the problem can be difficult to fix. One suggestion I give to store owners is to reach out to repeat customers and try to start a conversation with them. By starting a conversation you're able to talk to your...
I had a question the other day: When should I email my customers to encourage repeat purchases? As many as the relationship takes Ideally you'll be contacting your customers many times after their purchase in order to build a relationship with them But to quickly drum up sales you can...
Server Security: The High Cost of Cheap Shared Hosts When you're building your Shopify site, there are dozens of choices can add up to a site that functions flawlessly or one that needs to be rescued regularly. As you consider your options in choosing cloud hosting, I want to do...
Is PaaS or a Bare Metal Server the Best Choice? It's never a bad idea to find ways to reduce your overhead. As costs for website maintenance, apps, software, and other expenses stack up, it's tempting to think that you can save some coin on a basic server and manage...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.