Happy Friday the 13th. Especially so since it's October, it can be an extra spooky one.
Over the years I've had a lot of people compliment me on how my emails are written and the personality they have.
You can learn too, just take my course for... just kidding.
But seriously, a big part is to figure out how you want to sound in your writing and to not take it too seriously. That might be through making a ghost joke around Halloween, writing in Buzzword-Jargon to setup a contrast, or just breaking every grammar rule school taught you.
It takes time to "find your voice" as the brand marketers call it, but while you're searching you can accomplish quite a bit.
Use today's holiday (Friday 13th), Halloween, or another holiday and send your customers something funky. It doesn't have to be all buttoned-up. Think more "human" instead of "professional marketer".
Practice and hone the of skill quickly creating emails and you might find more opportunities where your quickness pays off.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.