Planning your holiday promotions for your Shopify store

With Halloween almost over, it’s time to prepare for your next promotion.

But which one?

Thanksgiving?

Christmas?

New Years?

What holidays you use for promotion should depend on what your store sells. Each industry has its own moments and important days.

The best thing to do is to take the time one day to write them all down on a calendar.

Holidays.

Special events.

Shipping deadlines.

Government deadlines (e.g. tax season).

Once you write them all down, you can now start to plan ahead for your promotions.

And if a holiday is large enough to plan a marketing campaign around, consider segmenting your offers and sending different ones to different customer types.

Sending different offers to your new customers, repeat customers, and most loyal customers could drive more sales than just one offer by itself.

Using Repeat Customer Insights you can find these segment easily using its Automatic Customer Segments.

Remember, you’ll get to reuse these campaigns year-after-year so it’s worth investing the time.

Eric Davis

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