Lying about fake purchases and traffic

A customer linked me to their Shopify theme where I found this gem:

Fake counters real benefits! It’s all about perceptions! This Awesome fake counter and views helps you boost your sales.

[screenshot of faking traffic, views, and orders]

Ummm.

It’s not all about perception.

When a customer finds out that you were lying about the popularity of a product and faking sales of it, they are going to feel manipulated and pissed off.

That’s what really matters.

(Not to mention that it’s probably illegal and against Shopify’s ToS)

Besides, you’ll had a hard time getting them to ever buy from you again so all that money and effort spent on acquisition was wasted.

But if you’re going to have a real business, it’s better to be upfront about your product. If it doesn’t sell well, don’t lie and claim that it does, spend that effort to improve it and the product page so that it will sell better.

In order to keep your best customers, you need visibility into exactly what’s going on with them. Repeat Customer Insights will help you track down where you’re losing customers and how to better target new ones.

Eric Davis

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