With the year wrapping up soon, now is a good time to promote gift cards.
In order to get the best result you'll want to put them in multiple places:
- main promotion on homepage
- your announcement bar e.g. at top of every page
- prominently in your major collections
You'll also want to promote them so customers know you offer them:
- an email campaign
- handful of social media posts
- any PPC ads
You might also want another deal especially for your repeat customers. Something like:
Buy one $50 gift card to give, get a $10 for yourself
These will get your repeat customers to buy this year and make them likely to buy again next year when they redeem their card.
Gift cards don't take a lot of setup in Shopify and since fufillment/shipping is easy, they can be a good year-end boost.
Directive: Sell and promote gift cards for last-minute orders.
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.