Some of your products are great. They make you money and keep customers coming back for more.
Other products... not so much.
Knowing which products are which is vital. If you promote the duds, your Shopify store could be in financial trouble.
But if you promote the winners, things will start to click into place.
The First Product Analysis will help you separate the winning products from the losers. It goes beyond just gross sales and looks at the long-term behavior of customers who purchase each product and ranks each product.
Promote the winners, closeout the duds.