I started Google Ads again for Repeat Customer Insights a few months ago before quitting yet again.
In the past I was able to build a solid ads channel that would profitably sell my products. It was a nice secondary channel that took very little time or effort to maintain.
Twice now, I've started to run ads for my apps but ultimately pause them due to lack of my attention. Basically, they start to work but need more tuning to become profitable. That's too much effort per revenue when compared to my main channels so I paused the ads.
It's hard to stop doing something that might work, but we all have limited resources. Better to do two things well than ten thing poorly.
Finding the right mix of channels that best use what resources you have is the ultimate goal of your marketing. Whether you do it yourself or hire staff to help, testing, measuring, and quitting activities is a big part of a healthy marketing mindset.
With the new metrics and graphs in Repeat Customer Insights, measuring how channels perform has gotten a lot easier. Since Shopify is investing more into attribution, measuring channel performance is only going to get better.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.