I've started taking a stronger interest in my own SEO process recently.
For most of 2019 I was doing the minimum for much of it (e.g. creating content, adding structured data).
But with the growing importance of having stable, low-cost marketing channels I've renewed my focus in it.
And oh boy was I making it complicated before.
I had multiple Standard Operating Procedures (SOPs), 3 spreadsheets, and at least 2-3 tools all feeding me a flood of data.
Trying to reason through it all after the hiatus stressed me out for two days while I struggled to understand exactly what the point of it all was.
I figured it out. Or at least I figured out what past-me was trying to do.
But it's way too much for a one-person business who can only spend a handful of hours on it per month.
So I'm going to start ripping out the weaker parts and try to streamline it. I'll probably put a hard cap on my SEO time and try to budget my hours more effectively.
You should be doing this with any of your more complex processes.
You can streamline your process so you're doing less. Or you can have tools do the time-consuming work for you, like having Repeat Customer Insights analyze your customer data you can easily load them into your different marketing campaigns.
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.