Send unsolicited samples to your best customers

Free samples are a great way to create interest for products your current customers are unfamiliar with. It could even be a different variant. A new flavor, different color, different material, etc.

One thing I rarely see stores doing is to send unsolicited samples to customers. Instead of just talking about your new product, send the top 10% of your customers a sample of it. Add in some short copy about how valuable of a customer they are and you have an instant repeat customer perk.

I've seen this done when companies are chasing down new customers (e.g. personalized pens in the mail). It's rare though to see this once a customer has started to order, even though keeping those customers is cheaper and more effective in the long-run.

You can use the segments in Repeat Customer Insights to figure out who to send samples to. Start with the most loyal segments (VIP, Loyal) and see how those customers perform over the next few months.

Eric Davis

Repeat Customer Insights icon

Check how your holiday customers performed

Check how holiday customers performed in prior years with Repeat Customer Insights Cohort Report.

Install Repeat Customer Insights for Shopify

Topics: Free samples

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.