With any customer retention process, you might have ran into a problem with Shopify.
Before you can start any kind of customer retention, you first need to know who your repeat customers are.
Shopify is great at keeping track of customer data, but it doesn’t make it easy to find them. Especially when an order is placed.
Visibility is key
Without this visibility into your repeat customers, your retention plan might not even have time to get started.
This represents a critical step in your retention process.
Not only do you need to know what activities you’ll be taking, but you also need to know when to start the process.
No matter what you end up doing, knowing that a repeat customer just placed an order is a key point in your timeline.
If you’re planning on adding things to the order like a thank you note or free product, this needs to be done before their order is packaged and shipped.
If you’re going to follow up with them post-purchase, you need to know when the purchase started.
Checking your Shopify customer list manually will take forever
You could constantly check your customer list in Shopify for new repeat customers. Do you really have time for that? What about customers who are placing their 3rd, 4th, or 10th order? Are you going to be able to recognize them?
The missing piece to your process is a system that will notify you when a repeat customer places an order. This piece will kick-off the entire process for you.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.