Starting over after a lapse

The past few months I haven’t been running or exercising at all.

I have a bunch of reasons (excuses) but in reality, those should have just stopped me for a month. Not four months.

Other things just became a higher priority and my exercise routine suffered.

But this week I started back up again by easing into it.

5 minutes at a time.

Baby-steps.

There are a lot of parallels between exercise and marketing (and other regular habits).

Even if you’ve let your marketing lapse, you can still restart it anytime.

Just don’t waste your energy or time beating yourself up for the lapse. That’s not helpful and won’t produce anything valuable.

So drop down and do that push-up. Then write that sale email.

Something else you might want to think about is trying to market to a more specific group of customers.

Writing an email that speaks to every customer is much more vulnerable to stalling and getting pushed aside. It might be easier to write to one specific group, like new customers who ordered this week or VIPs who haven’t ordered at all in 2018.

Repeat Customer Insights could help you find these segments based on the data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

Eric Davis

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