Talk to your VIP customers

Here’s a quick tip today to help keep your best customers.

Find your top 10 customers. You can use your memory, their total spent, or the segmenting in Repeat Customer Insights (the VIP segment is great).

Write a 2-3 sentence email to each of them, sending it from your individual account. Something like:

Hey Jerry, this is Eric the CEO of Example. I wanted to ask you how you are doing and if there’s anything I can do to help.

If you’d like to personalize it you can (e.g. mention something about their location, remembering a prior email they sent). That can make it look less like a template but if you can’t, don’t skip over sending this email.

When they respond, do whatever you can to help them. Answer questions, get them connected with another department (and stay with them until their problem is solved)… basically treat them like the VIPs they are.

It sounds simple but it’s easy to do and can build stronger relationships with these customers.

Eric Davis

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