While industry metrics are useful to compare and benchmark your store against, your store's performance is unique.
The products you offer, the channels you use, the brand messaging you've built up, and everything else you do all contributes to how your Shopify store performs.
That's why I'm happy to announce the addition of Targets to Repeat Customer Insights.
Targets are your personalized goals for the main ecommerce metrics in your store. With them you can get your entire team all working towards the same numbers.
By setting a Target, say to grow Average Order Value to $150, a couple things happen in the system:
-
Your Average Order Value graphs will add a red Target line to show you how close you are. This applies to the overall graphs, the cohort graphs, and acquisition-filtered graphs.
-
The Insights advice system will use that target and automatically identify where you're not meeting the target. This can work in some very detailed cases like the 6th repeat order for customers who bought last year that first ordered using your POS...
All stores have access to Targets now in the app. Setting them up is easy too: you'd go to the Manage menu and open the Targets configuration. You can always disable or change your Targets at any time.
If you're already using Repeat Customer Insights I hope Targets can help you plan and make progress towards your goals.
If you're not a customer yet, there's a demo version with sample data you can poke around or you can sign-up for the 14-day free trial.
Eric Davis
Measure which customers you're retaining and which you're losing
In order to keep your best customers, you need visibility into what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.