Average Order Value

Average Order Value is a metric that measures how much is spent in your orders on average. You can think of it as how much you make from each order.

It'll always be representing as a currency amount (e.g. $100) and typically higher is better.

Since it is a very easy number to calculate, it's used in a lot of other metrics.

It is typically measured in a few ways:

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Topics: Glossary Average order value

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