With the holiday season wrapping up soon, shipping windows are fast closing.
Now would be a good time to start any gift card campaigns you have, especially if you're setup for digital gift cards.
Shopify's made gift cards available to all merchants as their response to help lessen the impacts of COVID-19. They might go away later on but they'll be around for at least the remainder of the month.
Even after the feature goes away, customers can still redeem any cards they purchased so there's no downside to taking advantage of gift cards now.
Who knows, maybe they'll stay around permanently.
But whatever the case, gift cards could be some extra last-minute sales for your store and relatively easy to add last-minute.
Repeat Customer Insights will analyze a ton of customer behavior data for you, chiefly around their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can really increase your orders just by tweaking your timing.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.